The Fruits is a leader in digital marketing and strategy with employees across the UK.
Based in Manchester, The Fruits design and run targeted campaigns to help their clients harvest the ‘fruits of their labour’.
We worked with them to design a visual identity that could be applied to their website, stationary, social and ad campaigns.
We took inspiration for the project directly from the client's name, The Fruits, and designed a whole brand based around fruit stickers.
The idea was to provide them with a flexible sticker system, where the logo could be any of the 8 stickers we created.
Each of these stickers share visual consistency so they are easily recognisable as part of The Fruits brand and can be placed wherever they best fit within a design, giving all of their creative output a fun and playful feel.